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Smart brands rein in ad spending when a rival faces a setback − here’s why

Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about...

Some viruses prefer mosquitoes to humans, but people get sick anyway − a virologist and entomologist explain why

Humans have an exceptional ability to deal with viruses. In most cases, your immune system is able to fight an infection. On the other...

Why are rubies red and emeralds green? Their colors come from the same metal in their atomic structure

The colors of rubies and emeralds are so striking that they define shades of red and green – ruby red and emerald green. But...

Hunger rises as food aid falls – and those living under autocratic systems bear the brunt

“No famine has ever taken place in the history of the world in a functioning democracy,” observed Nobel Prize-winning economist Amartya Sen in his...

I’m a sports psychologist and diehard Eagles fan – here’s the behavioral science behind a Super Bowl LIX win

The Super Bowl is one of the world’s most significant single-day sporting events. It attracts over 100 million U.S. viewers and , making it...

Trump’s opening tariff salvo will hurt US consumers − following through on Canada, Mexico threats will increase the price pain

If U.S. voters reelected Donald Trump hoping for relief from higher prices, his recent threats to impose tariffs on America’s three largest trade partners...

Trump’s tariff gambit: As allies prepare to strike back, a costly trade war looms

On Saturday, Feb. 1, 2025, U.S. President Donald Trump announced a plan to slap steep tariffs on imports from key American trading partners –...

Who are immigrants to the US, where do they come from and where do they live?

Undocumented immigration is a key issue in American politics, but it can be hard to nail down the basic facts about who these immigrants...

Trump’s Project 2025 agenda caps decades-long resistance to 20th century progressive reform

For much of the 20th century, efforts to remake government were driven by a progressive desire to make the government work for regular Americans,...

3 ways the Trump administration could reinvest in rural America’s future, starting with health care

Rural America faces many challenges that Congress and the federal government could help alleviate under the new Trump administration. Rural hospitals and their obstetrics...

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